Frequently Asked Questions About the User Adoption Podcast
The User Adoption Podcast exploresmprove user adoption?**
Hosted by Henrik de Gyor, the podcast features interviews with professionals from around the world who share ideas, lessons and real-world perspectives on improving adoption for products, services, technologies, tional change.
Whether you are completely new to user adoption or have spent years working in customer success, product management, change management, user experience or digital transformation, the podcast is designed to help you think differently about why people adopt something, why they resist it and what organizations can do to improve outcomes.
Below are answers to common questions about user adoption and the User Adoption Podcast.
About User Adoption
What is user adoption?
User adoption is the process of getting people to actively use and gain value from a product, service, technology, process or new way of working.
Successful adoption goes beyond giving someone access to a tool or telling them a change has happened. People need to understand what is changing, why it matters, how it helps them and what they need to do next.
The real goal is sustained, valuable use.
Why does user adoption matter?
A product, technology or process can be well designed and still fail if people do not use it.
Organizations invest significant time, money and resources into new platforms, software, services and transformation initiatives. Poor adoption can lead to low utilization, wasted investment, frustrated users, duplicated work and disappointing business outcomes.
Improving user adoption helps organizations turn investment into actual value.
Is user adoption only about software and technology?
No.
Technology adoption is a major part of the conversation, but user adoption can apply to almost anything people are expected to use or change.
This may include:
New software
New business processes
Digital products
Customer services
Artificial intelligence tools
Internal platforms
Policies and procedures
New workflows
Training programs
Organizational changes
The principles of user adoption can apply whenever people are being asked to do something differently.
What is the difference between user adoption and change management?
User adoption and change management overlap, but they are not exactly the same.
Change management usually focuses on preparing and supporting people through organizational change.
User adoption focuses more specifically on whether people actually begin using something and continue using it effectively.
A change management program may help communicate and support a new technology rollout. User adoption asks whether people actually use the technology, understand how to use it and gain value from it.
Both disciplines can work together.
What is the difference between user adoption and customer success?
Customer success focuses on helping customers achieve desired outcomes from a product or service.
User adoption is often one of the most important parts of customer success because customers cannot realize value from something they do not use.
Customer success may involve relationship management, account strategy, retention and expansion. User adoption focuses more directly on usage, engagement, behavior and value realization.
What is product adoption?
Product adoption is the process of users discovering, trying, learning and regularly using a product.
It often begins with awareness but does not end when someone signs up, purchases a product or receives access.
True product adoption occurs when the product becomes useful enough that people continue using it.
Why do users resist adopting new technology or processes?
There is rarely one reason.
People may resist because they do not understand the value of the change. They may lack training, time or confidence. The new process may create more work. Leadership may communicate poorly. The technology may be difficult to use.
Sometimes the problem is not resistance at all.
The organization may simply have failed to give users a compelling reason to change.
Understanding the user is one of the most important parts of improving adoption.
How do you improve user adoption?
There is no single formula, but improving user adoption usually starts with understanding the people expected to adopt the change.
Organizations should clearly define the desired behavior, understand existing workflows, communicate the value of the change, provide useful training and remove unnecessary friction.
Listening to users is critical.
Organizations should also measure adoption and adjust their approach based on what users actually do rather than what leaders assume users are doing.
How do you measure user adoption?
User adoption can be measured in several ways depending on the product, service or process.
Common measures may include:
Active users
Frequency of use
Feature usage
Task completion
Time to value
Training completion
User retention
Process compliance
Customer engagement
User satisfaction
Business outcomes
The best adoption metrics connect user behavior to meaningful value.
Logging into a system does not necessarily mean someone has adopted it.
What is a user adoption strategy?
A user adoption strategy is a structured plan for helping people understand, begin using and continue gaining value from a product, service or change.
An effective strategy identifies the users, expected behaviors, barriers to adoption, communication needs, training requirements and measures of success.
User adoption should be considered early in a project rather than after a product or technology has already been launched.
About the User Adoption Podcast
What is the User Adoption Podcast?
The User Adoption Podcast is an interview series focused on improving user adoption.
Guests share their experience and perspectives on topics connected to product adoption, technology adoption, customer success, user experience, organizational change and related disciplines.
The goal is to expose listeners to different ways of thinking about adoption.
Who hosts the User Adoption Podcast?
The podcast is created, hosted and produced by Henrik de Gyor.
Henrik is a consultant, podcaster and the author of Improving User Adoption.
His work has focused on technology, digital transformation, user adoption, digital asset management, artificial intelligence and helping organizations improve how people use systems and processes.
Who should listen to the User Adoption Podcast?
The podcast is for anyone interested in understanding or improving user adoption.
Listeners may include:
Customer success professionals
Product managers
Change management professionals
Technology leaders
Digital transformation leaders
User experience professionals
Training and enablement teams
Consultants
Business leaders
Entrepreneurs
Students
You do not need to be a user adoption expert to listen.
Is the User Adoption Podcast suitable for beginners?
Yes.
Many people work on user adoption without having the words “user adoption” in their job title.
You may already be trying to improve product usage, customer engagement, employee adoption or technology utilization.
The podcast can help beginners understand the topic while also exposing experienced professionals to different ideas and perspectives.
Is the podcast still active?
Yes.
The User Adoption Podcast is an active podcast with more episodes planned.
The existing interview archive also provides an extensive collection of conversations about user adoption, customer success, user experience and related topics.
What topics are discussed on the podcast?
Topics vary depending on the guest and their experience.
Conversations may include:
User adoption strategy
Product adoption
Technology adoption
Customer success
Customer engagement
Digital transformation
Change management
User experience
Training and enablement
Leadership
Communication
Organizational change
Measuring adoption
Improving user behavior
Reducing resistance to change
The common theme is improving how people adopt and gain value from products, services and change.
Are podcast guests only user adoption specialists?
No.
User adoption is a multidisciplinary subject.
Guests may come from customer success, product management, technology, consulting, user experience, marketing, leadership and other professional backgrounds.
Different perspectives are valuable because adoption problems are rarely solved by one department or discipline.
How long are the episodes?
Episode length may vary by interview.
The podcast is designed around focused conversations and practical perspectives rather than requiring every discussion to fit an identical format or length.
Is the User Adoption Podcast free?
Yes.
You can listen to available episodes of the User Adoption Podcast without paying for access to the podcast.
Where can I listen to the User Adoption Podcast?
You can listen to episodes directly through UserAdoptionPodcast.com and through supported podcast listening platforms.
Visit the podcast website for current listening options and available episodes.
How do I find an episode about a specific user adoption topic?
Use the search function and topic categories on UserAdoptionPodcast.com.
You can search for a guest, company, discipline or topic such as customer success, user experience or user adoption.
Because different guests approach adoption from different perspectives, it can also be useful to listen to interviews outside your own professional discipline.
Can I subscribe to the User Adoption Podcast?
Yes.
You can follow the User Adoption Podcast and receive notifications of new posts and episodes.
Visit UserAdoptionPodcast.com and use the available follow or subscription options.
Are transcripts available?
Transcript availability may vary by episode and resource.
For additional written perspectives on user adoption, you can also explore Henrik de Gyor’s book Improving User Adoption.
About the Book Improving User Adoption
What is Improving User Adoption?
Improving User Adoption is a book by Henrik de Gyor focused on the challenge of getting people to use products, services and technologies more effectively.
The book complements many of the topics discussed on the User Adoption Podcast.
Is the book connected to the podcast?
Yes.
The podcast and book both explore how organizations can improve user adoption.
The podcast provides perspectives from professionals with different experiences and backgrounds. The book provides an additional written resource for people interested in thinking more deeply about adoption.
Should I read the book before listening to the podcast?
No.
You can begin with either resource.
The podcast is designed to stand on its own.
The book can provide additional context and perspectives for listeners who want to explore user adoption further.
Where can I learn more about Improving User Adoption?
Visit the Book section of UserAdoptionPodcast.com to learn more about Improving User Adoption and available purchasing options.
Being a Guest on the User Adoption Podcast
Can I be interviewed for the User Adoption Podcast?
Possibly.
The podcast welcomes people with relevant experience, ideas and perspectives about improving user adoption.
You do not necessarily need the title of “user adoption expert.”
If your work involves product adoption, customer success, technology adoption, change, user experience or helping people gain value from a product or service, your perspective may be relevant.
How do I suggest myself as a podcast guest?
Visit the For Interviewees section of UserAdoptionPodcast.com and contact Henrik de Gyor.
Provide a brief introduction and explain your experience or perspective on improving user adoption.
Can I recommend someone else as a guest?
Yes.
If you know someone with valuable experience or ideas about user adoption, you are welcome to recommend them.
Contact Henrik through the podcast website with information about the potential guest.
How are interviews recorded?
The User Adoption Podcast uses an asynchronous recording process.
Potential interviewees receive a link and a step-by-step process for recording their interview.
This allows guests to participate without coordinating a live recording call.
Do podcast guests need professional recording equipment?
You do not necessarily need a professional studio.
Follow the recording guidance provided with the interview process.
A quiet environment and clear audio are important.
Is being a guest on the podcast a sales opportunity?
The primary purpose of the User Adoption Podcast is to share useful ideas and perspectives about improving user adoption.
Guests may discuss their professional experience and relevant work, but the conversation should provide value to listeners.
The podcast is not intended to be an extended sales pitch.
Working With Henrik de Gyor
Does Henrik de Gyor consult on user adoption?
Yes.
Henrik works with organizations on areas connected to digital transformation, technology, artificial intelligence, user adoption, processes and improving how people work with systems and information.
Consulting conversations are separate from participation in the User Adoption Podcast.
Is Henrik available for speaking engagements?
Henrik has experience podcasting, writing, teaching and speaking about technology, digital transformation, artificial intelligence, user adoption and related topics.
Organizations interested in speaking engagements can contact him to discuss the audience, event and topic.
How can I contact Henrik de Gyor?
Use the available contact information and links through UserAdoptionPodcast.com or Henrik’s professional profiles.
When contacting Henrik, briefly explain your question, podcast guest recommendation, consulting need or speaking opportunity.
Still Have Questions About User Adoption?
User adoption is not simply about launching a product, installing technology or telling people that a new process is available.
The real question is whether people understand the value, change their behavior and continue using something in a meaningful way.
The User Adoption Podcast explores that challenge through interviews with professionals from different industries, disciplines and perspectives.
Explore the episodes at UserAdoptionPodcast.com.
Learn more about Improving User Adoption through the Book section of the website.
Interested in sharing your perspective on user adoption? Visit the For Interviewees page and get in touch.
For consulting, speaking or other professional inquiries, contact Henrik de Gyor through the available links on the website.
Listen. Learn. Improve user adoption.
User Adoption Podcast 